Latest Posts

What is URL Canonicalization?-Test

Search engines can see variations of the same domain as different pages and this can cause confusion and possible ranking reductions. For instance, domain.com, domain.com/default.asp, www.domain.com/default.asp, and www.domain.com can all be seen as different pages, even though they are actually the same page. Typically a server-side redirect can be implemented to point all of these domain variations to one main domain. You may, do search engines care which domain variation I should use. The sho...

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Need an Internet Marketing Speaker for Your Next Seminar?

Our team of Internet Marketers at Sales & Marketing Technologies have been busy the past couple of months speaking to various medium and small business owners throughout Central Florida. As one of the largest Internet Marketing firms in Central Florida, we are on top of all of the latest Internet Marketing trends. We have been providing our clients with Internet Marketing services since 1995 before Google . In the last several months we have been a featured speaker at: Ormond Beach Quarterly...

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Google’s Ranking Philosophy

Today Amit Singhal a Google Engineer in charge of the ranking team introduced Google’s three core ranking philosophies. 1 Best locally relevant results served globally. 2 Keep it simple. 3 No manual intervention. He then took the time to break-down each one. Best locally relevant results served globally What he goes on to say is that if they run into a problem with a query they use that as method of improving the algorithm or as Amit says it no query left behind Keep it simple This is in r...

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Page Title Length Test Results

As an Internet Marketer who spends a lot of time in optimizing web sites, I have to keep testing search engine ranking methodologies to keep abreast of the latest changes by the search engines. In this test I wanted to try and debunk the whole "60 character maximum" for page titles. What I did was to create two new pages with two totally different page titles that varied in length. Each page had a meta description tag, but did not contain the targeted keywords. The pages also did not have any co...

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